Setting Up Your UK E-Commerce Business For Black Friday 2024: Expert Insights
Black Friday also emerges as an e-commerce business generator in the UK, providing the best opportunity for businesses. The total spending on Black Friday in the UK reached £9.2 billion in 2024. In this article, SEO and e-commerce experts share how to maximize your business on this lucrative day by explaining how it is right to prepare for Black Friday 2024.
Black Friday Spending Frenzy: A Year of 2024 In A Glance
Let’s have a quick overview of the statistics offered above during the Black Friday 2024 in the UK as we take a look at preparations:
- Total UK Black Friday spending: £9.2 billion
- Average spending per person: £304
- 87% Of UK consumers bought items over the Black Friday weekend.
- As per the figures One-third of the spending is made through online platforms over 76 percent.
- There was a continuous increase of mobile shopping where 65 percent of the online shopping done through smartphones and tablets.
- The best news for 2024 holiday sales Schoon and fashion and jewelry items read Schoon.
The numbers above illustrate the vast potential there is on one day. Let’s see how the preparation would help you achieve success with your UK e-commerce business.
1. Stock Up and Plan Inventory
Be sure to stock enough of the most demanded items by your customers. The initial step would be to analyse the data of sales done in previous years to predict the items that customers would want to purchase more. Giving such items out with only Black Friday Deals also enhances their appeal to the customers.
2. Optimize Your Website
As the traffic rises, make sure your website does not crash due to an influx of customers if the rush becomes too much. Make improving load times, Having mobile-responsive designs, and conducting thorough tests to handle the peak hours when the customers are shopping to avoid any bugs. The smoother this experience becomes, the more likely it is that the customers will stay on the website.
3. Create Eye-Catching Promotions
The graphics incorporated should also make sense in promoting the black Friday promotions. This gives the customers something to build anticipation for. Other than that, Teaser campaigns in the days before Black Friday can work wonders for increasing customers rushing in to purchase items.
4. Personalize the Shopping Experience
The customers would be able to target ideal clients for their items and assist in designing their marketing campaigns by utilizing this immense customer data. Personalisation enhances the odds of walking with a plethora of clients who are happy and have already made a purchase significantly.
5. Providing Customer Support Should Be Optimized
Prepare your customer service representatives for the influx of questions. Employing live chat support, FAQs, and ensuring clear contact details are provided would aid in all customer complaints getting resolution promptly and effectively.
6. Supporting Slowest Workers Causing Their Waiting
Given that the amount of mobile shopping grows greater, your website as well as the checkout page has to be made responsive and easy to use. Customers would get engaged throughout their purchases which would enhance the chances of them earning their desired products faster than required.
7. Working With Payment Processors
Take extra care of payment processing systems as they deal with customer data. Simple and secure transactions are critical in assuring a seamless shopping experience.
8. Recommendations For 2023
To help your business track website traffic, sales, and user behavior on Black Friday, utilize various tracking and analytics tools. This information should lead to more targeted strategies on future events and the way one operates their business.
9. Promotion And Ads Like Commercial Of The Shows On Social Media Platforms.
10. Post Black Friday’s Engagement
Ensure that you coordinate post Black Friday engagement too. Make use of this chance to appreciate buyers, gather various consumer insights, and inform them about your rewarding programs. Such kind of after event marketing can help with customer retention and improve chances of repeat purchases.
Conclusion
Truly, Black Friday is one of the best days for UK e commerce businesses looking to sell and interact with clients. With the amount spent in the event projected to reach £9.2 billion in the year 2024, there is plenty of room for expansion. By following the strategies outlined in this guide, your company will take full advantage of the Crocuses active shopping period, guaranteeing that everyone has a positive experience during Black Friday. Get ready to satisfy your clients, and provide the greatest promotions that will boost your sales during this great shopping day.
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